SEO
Technical, on-page and content SEO built for how Dutch shoppers actually search.
Solves: low rankings and organic traffic on commercial search terms.
Explore SEOE-commerce growth engineering — Netherlands
Turn search visibility into e-commerce growth
octarivo helps e-commerce businesses in the Netherlands grow through SEO, AEO, GEO, SXO and performance-driven marketing campaigns — built as one connected system, not five separate services.
SHOPIFY & WOOCOMMERCE
BASED IN THE NETHERLANDS
SEO · AEO · GEO · SXO
Built for e-commerce growth
A specialist in the connection between visibility and revenue
Most agencies treat SEO, AI visibility and conversion as separate line items. octarivo focuses specifically on how they connect for online stores: search visibility → AI discovery → user experience → conversion → revenue. One system, measured against one outcome — qualified traffic that buys.
The problem
Your store can be invisible even when your products are great
Great products don't rank or convert by default. These are the gaps we see most often in Dutch e-commerce stores.
01
Low organic traffic relative to product quality and category size
02
Weak rankings on the searches that actually drive purchases
03
Missing from AI-generated answers where shoppers now start researching
04
Product and category pages not optimized for search intent
05
High bounce rates on landing pages that don't match intent
06
Traffic that arrives but doesn't convert into orders
07
Technical SEO issues limiting crawling, indexing and speed
08
Marketing campaigns running without a clear path to ROI
What we do
Six disciplines, one growth system
AEO
Structuring content so answer engines can find, understand and surface it directly.
Solves: being invisible when customers ask questions instead of typing keywords.
Explore AEOGEO
Improving how your brand is represented in ChatGPT, Perplexity, Copilot and AI search.
Solves: low visibility in the generative search experiences shoppers increasingly use.
Explore GEOSXO
Search Experience Optimization — closing the gap between landing and buying.
Solves: visitors who arrive but leave without converting.
Explore SXOE-commerce SEO
Product page, category page and site architecture optimization built for online stores.
Solves: poor product discoverability across your full catalog.
Explore E-commerce SEOMarketing Campaigns
Google Ads, social advertising and retargeting connected to your organic strategy.
Solves: paid campaigns that run in isolation from search and conversion data.
Explore CampaignsHow the disciplines connect
Search → Answer → Discovery → Experience → Conversion
Each discipline plays a distinct role. Run in isolation, none of them move revenue on their own.
SEO
Get discovered
Ranks your store in traditional search for the terms shoppers already use.
AEO
Get answered
Structures content so you're found when people ask questions, not just type keywords.
GEO
Get cited by AI
Improves your odds of being mentioned in AI-generated answers and comparisons.
SXO
Get the sale
Turns the traffic the first three bring into completed orders.
E-commerce growth
Built around how online stores actually grow
We work across the full store, not a single page type — because growth compounds when every layer is aligned.
- → Product page optimization
- → Category page & site architecture
- → Technical SEO & Core Web Vitals
- → Search intent & content strategy
- → Conversion rate optimization
- → Product discovery & internal search
- → Marketing campaign alignment
- → Analytics & measurement
STORE VISIBILITY — ILLUSTRATIVE DEMO DATA
90 DAYS
Organic traffic
0%
↑ vs. previous period
AI mentions
0
↑ tracked citations
Conversion rate
0%
↑ landing page CVR
Revenue / session
€1.84
↑ vs. previous period
Marketing campaigns
Paid media that reinforces organic, instead of competing with it
We plan and optimize campaigns across the channels that make sense for your store, using the same intent and conversion data behind your SEO strategy.
STRATEGY
Campaign strategy
Channel selection and budget allocation tied to store-level goals.
SEARCH
Google Ads
Search and Shopping campaigns aligned with your highest-intent keywords.
SOCIAL
Social advertising & retargeting
Reaching warm audiences with creative testing and iteration.
CONVERT
Landing page optimization
Pages built to convert the traffic campaigns bring in.
MEASURE
Conversion tracking
Clean measurement so spend decisions are based on real data.
IMPROVE
ROI optimization
Ongoing testing and budget shifts toward what's actually working.
How we work
A five-step process, run as a cycle
01
Discover
Understand your business, audience, products and goals.
02
Audit
Analyze search visibility, technical SEO, UX and conversion opportunities.
03
Strategy
Build a customized growth strategy for your store.
04
Execute
Implement SEO, AEO, GEO, SXO and marketing improvements.
05
Optimize
Measure results and continuously improve performance.
Frequently asked
Common questions about SEO, AEO, GEO and SXO
What is the difference between SEO, AEO, GEO and SXO?+
SEO improves rankings in traditional search results. AEO structures content so answer engines can extract direct responses to questions. GEO improves how a brand is represented in generative AI search experiences like ChatGPT or Perplexity. SXO focuses on turning the traffic all three bring into completed purchases.
How does GEO help e-commerce brands?+
GEO increases the likelihood that AI tools mention your products or store when someone asks a shopping-related question. It does not guarantee inclusion in any specific answer, but it improves the structure, clarity and authority signals that these systems draw on.
How much does e-commerce SEO cost in the Netherlands?+
Cost depends on catalog size, competition and current technical state. Most Dutch e-commerce SEO engagements are scoped after an initial audit rather than priced as a flat rate, since a 50-product store and a 5,000-product store need very different levels of work.
How long does SEO take to show results?+
Most stores see early movement within 2–4 months and meaningful traffic and revenue impact within 6–12 months. Timelines vary with competition, site history and how much technical work is needed first.
Get started
Find out what's holding your store back
A free audit covering search visibility, technical SEO, AI discoverability and conversion — no obligation.
Book Your Free E-commerce Growth Audit